Some fun facts you may not know about this social media giant: Facebook has over 500 million community members and half of them log on every day, that’s more visitors than Google. The average Facebook user spends an hour a day browsing wall posts, pictures, news feeds, links, comments, and chatting with friends. This social utility combines some of the best networking applications in an environment where people like to “like” things. This can be a hugely successful marketing strategy for businesses who make use of a Facebook fan or group page to increase their site traffic. Facebook fan pages and group pages rely on a network of people who are connected to your organization. The first step to increasing your site traffic is to understand where it is coming from. Chances are, as a business you have a certain audience in mind that you would like to push your brand to, this is known as your target audience or target market. Facebook can help you target your audience more effectively by allowing you to create your own personalized fan or group page. Step two for increasing traffic is building your community. There are plenty of fan pages out there with no fans. There a hundreds of group pages where the administrator is the only one making wall posts. Building your community is more than having fans, it’s also about engaging fans with interesting content that is relevant to them. The question remains, how does facebook increase my site traffic? I thought it would be helpful to include a breakdown of the social media site and how each aspect affects traffic:
1. Facebook social ads. Facebook social ad is very much like the advertisements on search engines like Google, Yahoo, and MSN. There are two options, a pay-per-click or pay-for-views model. Like I said before there are over 500 million members on Facebook so social ads allow you to target your audience with ads that are specifically for them, yet consistent with your brand. When the social ads are created users can select specific demographics and geographic areas to market to and the ads are then placed based on information obtained in the facebook user profiles. If you want increased site traffic, brand exposure, and better ROI social ads may be the ticket.
2. Profile page. When you create a profile page it is easy to include links to your websites. This is also the place to include information about your business products and services.
3. Social groups. Probably one of the most viral marketing tactics on Facebook is the Social Group page. Your social group page will allow you to post links, business updates and events so that your group members stay current with your business. Posted material will show up in the news feed of your group members.
4. Facebook page for your website. A Facebook page for your website is quite similar to your profile page. On your Facebook page, you can post links, information and gather fans for your business.
Probably the best reason to get connected with the Facebook community is that it is completely free. Creating an account is easy and at the very least you will increase your brand exposure. Remember that traffic will not automatically flow to your site just because you are on Facebook. Facebook is a tool and like any tool it needs to be used properly. For more information about how Michael Jordan Media can help you develop and optimize your Facebook promotion and manage your social media contact us today.