Rumors online are tough to filter. But if this one is correct, we should see a new layout called Facebook Timeline on February 29th. This update to Facebook could mean big things for businesses and marketers. Most marketers are already falling over themselves to parse the “social media paradigm”.
The social media giant will hold a Facebook Timeline Council at the end of February. There is expected to be talk about the features of the long awaited Facebook Timeline for Brand pages. Timeline is a new kind of user experience that has already been beta tested for the past six months. According to articles on Mashable these changes will be a game changer for users and marketers.
Facebook Timeline – a shift in Marketing Strategy
There’s a lot more to engaging users in this new format than stockpiling a list of people who “like” your business. Over the past few months Facebook has been implementing a series of changes that are pushing for users to have more relevant and curated content hitting the top of their news feeds. For marketers this means that there is an overwhelming need to be much more creative with interaction. Gone are the days when any ridiculous post would be seen by your audience, in order to reach your target market it’s going to take strategy.
The most customizable feature of Facebook Timeline will be the cover photo which is already undergoing experimentation. Some graphic designers have built design templates that can jazz up cover photos making them stand out. Businesses have the opportunity to jump on board and focus on delivering striking brand recognition. The emotional appeal of Timeline comes in the form of a chronological slide that has the ability to transport the user through time and storyboard the history of a page.
Michael Jordan Media has the expertise to provide Social Media Consulting and Marketing Management that will result in measurable gains for your Social Media Portfolio. Contact us today to learn how MJM can assist you with your marketing goals.