Social Media Marketing
Tap into the social media revolution with Social Media Marketing and Optimization.
As people spend more time interacting with social media, you have the opportunity to reach prospects where they live — online. Whether leveraging blogs, bookmarks, RSS feeds, Facebook, Twitter, Youtube or any of the numerous social networking vehicles, distributing content in the forms of articles, videos, images or podcasts can help you create and establish ties with vast like-minded communities.
Michael Jordan Media helps you employ the best strategies and practices to engage target demographics across various social media landscapes, and maintain brand continuity. We understand that Social Media can seem vast and over whelming, that’s because it is, which is why we’ve implemented our Social Media Management Plan for businesses that are to busy to “Tweet”. Call us at 585-209-0656 to learn more about how our Social Media Management Plan can help you stay sane.
Youtube is the 4th most visited site on the internet and the average user watches up to 12.5 hours of video online per week. Some people may want to naively think that Social Media is a fad. As the above video demonstrates, social media is not a fad, but a revolution that has already begun. The biggest complaint businesses have for Facebook, Twitter, and Youtube is that there never seems to be an end in sight. When business is busy members don’t have time to manage their online profiles. How do I spend time working on my social media when I hardly have time to work on my business? Another complaint about social media is that it is overwhelming and a bit confusing for generations that did not grow up around technology. I tried to share an article the other day and a link told me I could Tweet, Email, Blog, Digg, Blurb, or Spit it. These sound more like grotesque bodily functions than internet sharing plug-ins.
Most businesses are not in the dark when it comes to social media, they already have a Facebook page or Twitter account. But having an account and knowing how to use it to increase sales are two very different things. Think of Facebook as a market place filled with people and hundreds of vendors, many of them selling the same goods. If a buyer comes to the market for the first time wondering which vendor to buy from how do you suppose they will decide? Statistics show that less than 12% of online users will click on a paid advertising link even if it is specifically targeted to them based on their browsing trends. Compare that to 78% of people who will browse to a site based on a recommendation from a member of their social network. The competition for exposure in the market place is fierce and even more so online.
The best way to increase sales is to build your social media community and then engage them with relevant content. New York and Company a retail clothing store has been doing this for years. They gather shoppers email addresses and send out coupons and promotions periodically. Facebook Fan Pages and Group pages borrow from this same concept by co-creating a community identity around a particular business and marketing to friends and fans by referral rather than paid advertising. This is called social media marketing and it has proven highly effective and the best part is it comes at no cost to businesses.