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Marketing TechnologySearch Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO) is one of the most important parts of your online strategy. If you aren't ranking high for keywords that potential customers are using to find your products and services, you are missing huge opportunities.
Michael Jordan Media takes a comprehensive approach to SEO, employing several strategies, including:
- Comprehensive keyword analysis
- Competition website research
- Industry review
- Keyword-rich copywriting
- Title and meta tag optimization
- Link building
- Search engine submissions
- Directory submissions
The goal is to achieve top results on Google, Yahoo! Search and MSN Search.
Social Media Marketing
Tap into the social media revolution with Social Media Marketing and Optimization.
As people spend more time interacting with social media, you have the opportunity to reach prospects where they live -- online. Whether leveraging blogs, bookmarks, RSS feeds, Facebook, or any of the numerous social networking vehicles, distributing content in the forms of articles, videos, images or podcasts can help you create and establish ties with vast like-minded communities.
Michael Jordan Media helps you employ the best strategies and practices to engage demographics across various social media landscapes, and maintain brand continuity.
Get Optimal Online Results with Website Analytics
Measuring and testing all aspects of your website performance ensures you are maximizing your return on investment. Michael Jordan Media will help you set up and track your websites statistics and analyzing your visitors behavior. You benefit by:
- Maximizing your ROI
- Better targeting your marketing efforts
- Optimizing conversions
- Providing cost-effective customer service
Online Advertising
Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google.
Allocating your marketing spending on Internet platforms allows your company to more effectively target consumers – at the exact point when they are considering your product or services. Plus, Internet results are more easily measured, allowing constant fine-tuning to ensure your campaign maximizes returns. Consumer-centric online advertising options include text ads, images, videos, flash, and interactive ads.